We Are
CuBella
Women-owned business
We take care of the small details and believe that each daily action can make an impact.
We're a movement redefining what it means to carry beauty with you. Inspired by the modern woman’s pace and style, Cubella offers a revolutionary take on makeup: customizable, modular palettes built from stackable cubes, crafted to slip seamlessly into clutches, laptop bags, and busy lives.
At Cubella, you build your beauty. Whether it’s a pop of blush for post-meeting glam, a swipe of gloss before dinner, or midday concealer touch-ups — our sleek, elegant cube system lets you carry just what you need, when you need it.
We are proudly female-founded, driven by a mission to give women control over their makeup routines — without compromise. Our first collection brings you high-performance formulas inspired by icons, tailored to a wide range of skin tones and use-cases, from everyday essentials to night-out glamour.
The CuBella Way
Zero Waste
Beauty shouldn't come at the cost of waste. Our cube system minimizes excess packaging by focusing on refillable components and compact, streamlined design.
Every element is carefully measured to avoid bulk, clutter, and throwaway culture.
Cubella empowers you to carry only what you need — no more half-used palettes or products you never touch. Just essentials, thoughtfully curated, and completely used.
Sustainable
At Cubella, sustainability isn’t an afterthought — it’s built into our design philosophy. Our modular palettes are intentionally crafted to reduce environmental impact by encouraging conscious consumption.
Instead of tossing entire compacts, you simply swap in new cubes as you run out.
This keeps your makeup bag lighter and your footprint smaller. We're also working toward using recyclable materials and responsible sourcing across every touchpoint
Reusable
Our palettes are designed to last. The Cubella case isn’t just packaging — it’s a sleek, elegant beauty companion you’ll reuse again and again.
With durable materials, secure magnetic or click-fit mechanics, and a built-in mirror, it’s made to stay in your routine, not your trash bin.
As your needs and style evolve, your palette evolves with you — just pop in new cubes, and keep going.